Foundation

Foundation created with makeup artists and perfected for you. Undertone-correct shades help you find your truest match, while our skin-loving formulas deliver the coverage you want.

Foundation makeup helps even out your skin tone and offers a range of skin benefits, depending on the formula. Foundation can help provide coverage of skin imperfections, discoloration, and scars. Foundation comes in many different forms, including liquid, cream, and powder. Liquid foundation is the most common type of foundation makeup and can be applied with a brush, a sponge, or your fingers. It goes on quickly and provides sheer to medium to full coverage, depending on the formula.

Whether powder or liquid foundation is better for you depends on your skin type. For example, a powder foundation such as our Skin Weightless Powder Foundation offers full coverage with a matte finish, which works well for people with oilier skin. For those with drier skin who are looking to boost their natural glow, our Intensive Serum Foundation SPF 40/30 is a liquid formula that offers 12 hours of full coverage.

Different foundation formulas have various lengths of staying power, so it depends on your needs and the look you are going for. Some foundations wear all day and then some. For example, our Skin Long-Wear Weightless Foundation SPF 15 offers medium-to-full coverage and lasts up to 16 hours. You might also decide on a lighter coverage foundation like our Nude Finish Tinted Moisturizer SPF 15 that covers unevenness while keeping your face hydrated. No matter what you opt for, our best-rated foundation formulas help keep you looking flawless.

Foundation shade matching can be difficult when there are limited options, but Bobbi Brown offers an extensive range of shades for many different skin tones. In addition, we match your skin tone and go one further—down to your undertone. Our know-how reveals your truest shade that looks like your skin, only better. And we make finding that shade easy too. Our Foundation Shade Finder quiz matches you to your skin-true shade in 15 seconds. And our Virtual Try-On tool (for mobile only) lets you see yourself in all the shades of our bestsellers. For some expert assistance, chat with one of our artists online.

It’s important to have a dedicated brush for applying foundation. Foundation brushes not only help make application easier, but they also help keep product off your fingers. Different types of foundation brushes have specific characteristics, so choose the one that suits the finish you want, the coverage you need, and the formula you’re using. For example, if you’re aiming for a flawless, full-coverage look, stipple and blend with our Full Coverage Face Brush. Or our Precise Buffing Brush is perfect for blending foundation in hard-to-reach spots like around your nose for a natural-looking, second-skin finish.

Concealer is used to minimize the appearance of dark circles, blemishes, and imperfections, and the specific formula determines whether to apply before or after foundation. For example, we recommend applying our Instant Full Cover Concealer works before foundation, while our Skin Concealer Stick should be used after foundation. It is best to read the directions for the specific concealer you are using. You can also talk to one of our experts today about applying foundations and concealers.

At Bobbi Brown, we make finding the right foundation simple. One way is to use our Foundation Shade Finder quiz, which matches your shade in the best formula based on your preferences. You can also narrow down your search by using our page filters. Depending on what finish and coverage you're looking for, there are several different options to choose from. Some foundations last longer, while other formulas offer buildable coverage for simple reapplication. We have foundations that provide lighter, sheer coverage up to full coverage. In the end, the best makeup foundation is going to depend on what works best for you.