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EYE

Artist-curated eye shadow pairs

7 shades
CA $56.00
CA $56.00
1.6g
Golden Pink / Taupe
Your shade
CA $56.00
Your match
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer; Taupe - Medium red tone beige matte
Close
Your match
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer; Taupe - Medium red tone beige matte
1.6g
CA $56.00

Our ultimate quick eye shadow stick

24 shades
CA $45.00
CA $45.00
.05 oz./1.6 g
Moonstone
Your shade
CA $45.00
Your match
Moonstone
New
A pale neutral with a silvery gold sparkle.
Close
Your match
Moonstone
New
A pale neutral with a silvery gold sparkle.
.05 oz./1.6 g
CA $45.00

Skin-flattering eye shadow palettes

3 shades
CA $70.00
CA $70.00
Bronzed Nudes
Your shade
CA $70.00
Your match
Bronzed Nudes
Close
Your match
Bronzed Nudes
CA $70.00

Metallic Shimmer Eye Shadow

8 shades
CA $55.00
CA $55.00
2.5g/0.08z
Opalescent
Your shade
CA $55.00
Your match
Opalescent
THE CLARET COLLECTION
A pale gold champagne.
Close
Your match
Opalescent
THE CLARET COLLECTION
A pale gold champagne.
2.5g/0.08z
CA $55.00

Does-it-all, budge-proof crayon

2 shades
CA $15.40 CA $22.00
CA $15.40 CA $22.00
0.9g
Golden Pink
Your shade
CA $15.40 CA $22.00
Your match
Golden Pink
A shimmering pink peach.
Close
Your match
Golden Pink
A shimmering pink peach.
0.9g
CA $15.40 CA $22.00

Waterproof, no-smudge eyeliner

5 shades
CA $47.00
CA $47.00
0.1 oz./ 3 g
Black Ink
Your shade
CA $47.00
Your match
Black Ink
Best Seller
A jet black.
Close
Your match
Black Ink
Best Seller
A jet black.
0.1 oz./ 3 g
CA $47.00

Fine, felt-tip liquid liner pen

CA $49.00
CA $49.00
.02 fl oz. / .05ml
Blackest Black
Your match
Blackest Black
The blackest black.
.02 fl oz. / .05ml
CA $49.00

Precision gel eyeliner pencil

4 shades
CA $47.00
CA $47.00
.012 oz./.35 g
Pitch Black
Your shade
CA $47.00
Your match
Pitch Black
A blackest black.
Close
Your match
Pitch Black
A blackest black.
.012 oz./.35 g
CA $47.00

All-day, pigment-rich liner

2 shades
CA $49.00
CA $49.00
.004 oz./.12 g
Blackout
Your shade
CA $49.00
Your match
Blackout
A dark black.
Close
Your match
Blackout
A dark black.
.004 oz./.12 g
CA $49.00

Richly pigmented eyeliner pencil

2 shades
CA $46.00
CA $46.00
.04 oz/1.3 g
Jet
Your shade
CA $46.00
Your match
Jet
A blackest black.
Close
Your match
Jet
A blackest black.
.04 oz/1.3 g
CA $46.00

Long-wearing, volumizing mascara

2 sizes
CA $47.00
CA $47.00
.2 oz./ 5.9 ml
.2 oz./ 5.9 ml
Choose your size
  • .2 oz./ 5.9 ml
    CA $47.00
  • 2.5g
    CA $15.40 CA $22.00
Close
CA $47.00

Thickens, curls, and lifts

CA $47.00
CA $47.00
12ml
Black
Your match
Black
A blackest black.
12ml
CA $47.00

Volumizes & lengthens without smudging

CA $47.00
CA $47.00
.18 oz./ 5.5ml
Black
Your match
Black
A jet black.
.18 oz./ 5.5ml
CA $47.00

Limited-edition eye essentials set

CA $36.40 CA $52.00
CA $36.40 CA $52.00
CA $36.40 CA $52.00

CA $24.50 CA $35.00
CA $24.50 CA $35.00
CA $24.50 CA $35.00

This all-in-one, long-wearing, waterproof, brow pencil features a slanted, chiseled tip that delivers soft definition to bold structure in a few masterful strokes.

10 shades
CA $60.00
CA $60.00
.01 oz /.33g
Soft Black
Your shade
CA $60.00
Your match
Soft Black
A black brown
Close
Your match
Soft Black
A black brown
.01 oz /.33g
CA $60.00

10 shades
CA $42.00
CA $42.00
.01 oz /.33g
Saddle
Your shade
CA $42.00
Your match
Saddle
A rich brown
Close
Your match
Saddle
A rich brown
.01 oz /.33g
CA $42.00

Versatile brow gel in clear to color-true shades.

8 shades
CA $43.00
CA $43.00
4.4 ml
Soft Black
Your shade
CA $43.00
Your match
Soft Black
A black brown
Close
Your match
Soft Black
A black brown
4.4 ml
CA $43.00

Ultra-precise brow tool

9 shades
CA $47.00
CA $47.00
0.07g
Slate
Your shade
CA $47.00
Your match
Slate
A light ash brown.
Close
Your match
Slate
A light ash brown.
0.07g
CA $47.00
Frequently Asked Questions
Learn more
What’s on the Eye page?

Everything you need—shadows, liners, and more—to create eye-catching soft to smokey looks.

How do I apply eye shadow?

Whether you’re doing an everyday eye look or smokey eyes, you’ll want to start with a neutral shade. When applying your eye shadow, start by applying a neutral base shadow color from lash to brow bone. Then, pick a second color that’s a little darker than your first shadow and brush and blend it on the lid from the lash line to the crease to add definition. Next, you can add eyeliner and, if you want, diffuse it with a darker eye shadow color. As a final step, add mascara to complete your eye look. If you’re looking for the best colors for your desired look or the type of eye shadow that might work best for you, like our Long-Wear Cream Shadow Stick, chat with one of our artists who can help.

How long does eye shadow last and stay on?

When applied, some eye shadows can stay on all day, like our Long-Wear Cream Shadow Stick, which applies easily for 12-hour wear and is budge-proof, crease-proof, and fade-resistant.

How do I apply eyeliner?

First, determine the style of eyeliner you want to have to complement your makeup look. There are a number of techniques to use, from a simple, thin line to more advanced looks (like a cat eye) that require multiple steps. To put on eyeliner, use a pencil like our Long-Wear Eye Pencil or a brush like our Ultra Fine Eye Liner Brush with a liquid or gel formula and apply as close as possible to the top lash line, using short, deliberate strokes. If desired, thinly line your lower lash line close to your waterline using the same technique. For help, chat with one of our artists.

How long does eyeliner stay on?

Depending on the formula, certain eyeliner products can stay on all day. For example, our waterproof Perfectly Defined Gel Eyeliner gives up to 12 hours of wear.

How do I apply mascara?

Different types of mascara can be applied in different ways. But typically, mascara is applied to clean lashes in a simple, upward motion. Once you have your desired lash coverage, allow the mascara to dry thoroughly before proceeding with additional coats or top coats. Long-wear and waterproof mascaras can be difficult to remove with water, but with products like our Instant Long-Wear Makeup Remover, removing mascara is simple and easy.

Can you put mascara on eyelash extensions?

To know whether it is recommended to use mascara for eyelash extensions, it is best to check with the technician who applied the extensions.

How do I shape my eyebrows?

Begin shaping your brows by combing your brow hairs down with a spoolie, such as you find on one end of our Perfectly Defined Long-Wear Brow Pencil. Next, find where your eyebrow shape should start by holding a pencil (or thin brush) against your nostril and aligning it with the inner corner of your eye. This is where the brow should begin. Next, to find your arch’s high point, tilt the top of the pencil about 45 degrees so it aligns with your pupil, while still holding it against your nostril. To determine where your eyebrow should end, tilt the pencil further so it lines up with the end of your eye, still keeping it aligned to your nose’s edge. Now that you know the position of your brow points, you can begin to outline and fill your brows from there.