Natural-looking foundation starts with skincare. Use Vitamin Enriched Face Base+ to prep skin. This 2-in-1 moisturizing primer helps foundation go on smoothly and evenly.

Warm a pea-sized amount of Vitamin Enriched Face Base+ between fingers and massage over clean skin.

Finding the right foundation formula for your skin type will help you achieve natural-looking foundation. For normal to oily skin types, try Skin Long-Wear Weightless Foundation SPF 15. For drier skin types, try Intensive Serum Foundation SPF 40/30. Both are available in a range of undertone-correct shades for a skin-true shade match.

After you’ve selected your formula, find your shade by swatching foundation on your chin, cheek, and forehead. Your most natural-looking foundation shade will blend right into your skin.

Pro Tip: Seasonal changes can affect the way skin looks and feels. Make sure you have the correct foundation formula and shade to suit your skin’s needs. For example during the winter months you may want to opt for a moisturizing formula and make sure your shade is not too dark to ensure natural-looking foundation. You can also find your ideal shade with our online Foundation Finder quiz.

Apply your foundation with our Full Coverage Face Brush. Focus on areas where you need the most coverage and gently buff outwards.

Pro Tip: Start with a light layer for natural-looking foundation. You shouldn't be able to see where your foundation ends and moisturized skin starts. If you still need more coverage, you can go back and layer more foundation on top.

Set your complexion with Sheer Finish Pressed Powder. This lightweight powder refines skin’s texture and reduces the look of imperfections. Gently sweep over face to finish your natural-looking foundation.

Pro Tip: Use a smaller brush, like our Eye Blender Brush, for targeted powder application.