When the brand was founded nearly 30 years ago, this was our vision — and we champion it today. We make makeup that enhances—not hides— your true beauty.
shades for all has always been our standard.
We changed the face of beauty in 1992 with 10 original foundation sticks made for a wide range of skin tones. By creating makeup for all women in a time when it was generally made for few, we set a standard for diversity in shades. Just ask the women who wear them.
Our unique shade philosophy was built on our artist eye, recognizing that achieving the truest skin match required looking beyond skin’s surface to the natural undertones that form everyone’s unique skin color. Revolutionary at its time, this approach creates a skin-true, fresher match that evens and corrects in one step. The result: A broad shade range of undertone-correct, skin-true shades that deliver fresh, healthy, glowing skin.